Breitbart and Rush Limbaugh make a terrific living through diversion, demonizing, and the use of techniques with a goal of destroying policy or oftentimes with character assassination. Their writing and punditry like Glenn Beck and others skilled to excite and influence their loyal legions is most assuredly a template used on every policy or individual attack.
They do not always use the entire strategy or structure each time but do implement an argument structure designed to persuade using techniques associated with brainwashing. Dr. Cynthia Boaz is an assistant professor of political science at Sonoma State University. Among her areas of expertise includes political communication and media. From various pundits she has identified fourteen techniques that effectively brainwash their followers. My experience is that many of my Conservative friends use these argumentative structures oftentimes unknowingly while others seemed to understand them purposely and are in step with the talking points necessary to forward the agenda. Folks we refer to as trolls often use this very same structure with their arguments. Read a variety of postings and you will observe the bullying technique, character assassination, flipping, and attempts to confuse the issue, policy, or personal attack.
These are similar to those Rovian Techniques devised by Karl Rove and once the target is identified; the techniques listed above are put in motion. They attack the individual or policy and then saturate that message via blogs, Facebook, Google groups, radio, television, and newspapers. The idea is to divert followers from facts and focus on readers or listeners preconceived notions and fears to perpetuate the attack.
I have identified several "attack" techniques in the past but those who have not read my blogs the following sources will assist you in understanding why Progressives and Liberals need to start not only "Leaning Forward" but getting off their shiny bottoms and start doing something about the arguments and techniques being employed by several far right "journalists", bloggers, pundits and entertainer news anchors like Rush, O'Reilly, and Glenn Beck. If you see similar techniques on the fringe left; call them out too! You can saturate messages of truth as well as fiction!